Fender proudly presents the "Custom Order Session with Master Builder"—an exclusive event where customers will be able to cutom order their dream guitars directly to one of the four renowned Fender Custom Shop Master Builders during the FENDER EXPERIENCE 2025.

In a completely private, reservation-only setting, sit down in person with a Master Builder to design and order the ultimate, one-of-a-kind instrument made just for you—a truly dreamlike experience.

From tonewoods and specifications to finishes, don't miss this chance to create your own guitar or bass that embodies every detail of your personal vision.

If you wish to take part in this event, please apply using the form below.

<Application Period>
August 26, 2025 (Tue) – September 8, 2025 (Mon)

<Announcement of Results>
September 12, 2025 (Fri)
For each session, orders will be accepted from the selected winner only.
Only successful applicants will be contacted via the email address provided below by Fender Flagship Tokyo.

<Master Builders (4)>
Paul Waller
Dennis Galuszka
David Brown
Andy Hicks

<Venue>
Fender Flagship Tokyo 3F / Custom Shop Dream Factory Room
1-8-10 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan



Please fill in the form below to apply.


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* 1. Customer Information



Please select your preferred Master Builder and date/time. (Choose up to three preferences, from first to third choice.)

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* 2. <First Choice>

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* 3. <Second Choice>

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* 4. <Third Choice>



Please tell us about the product you are considering ordering.
The order session will be conducted based on the Fender Custom Shop – Custom Guitar Design Guide (PDF / 64 MB, English only).

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* 5. Model (multiple selections allowed)

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* 6. Tonewood (multiple selections allowed)

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* 7. Neck Material (multiple selections allowed)

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* 8. Fingerboard Material (multiple selections allowed)

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* 9. Hardware (multiple selections allowed)

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* 10. Aging Style

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* 11. Budget

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* 12. Do you own a Fender Custom Shop instrument?

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* 13. If you answered "Yes", please tell us about your instrument.

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* 14. Have you ever custom ordered a Fender Custom Shop instrument?

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* 15. If you answered "Yes", please tell us when and where you ordered, along with the description of your instrument.

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* 16. How long have you been playing guitars/basses?

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* 17. Agreement to Terms and Conditions for Application
*Agreement is required to submit the form.

  • There are limited slots for this event. The slots will ultimately be decided by lottery.
  • Only selected winners will be contacted via the email address provided.
  • You may bring up to one companion.
  • Cancellations on the day of the event will not be accepted.
  • Ordered products cannot be shipped overseas.
  • Orders will proceed, including production and other procedures, after signing the designated contract.
  • Payment requires a deposit of part of the product price. After the estimate is confirmed, the remaining balance must be paid on the day or within the specified period using the designated methods (cash, credit card, bank transfer, or online credit card payment).
  • Delivery is expected to take 18 months or more after the deposit is paid. Timing may vary depending on the product specifications.
  • The ordering process may be featured on official social media, the official online media FenderNews, the free paper FenderNewspaper, and other external media.
  • Personal information provided during application will be used solely for this event and managed responsibly by Fender Music Corporation. It will not be shared with third parties without your consent. After the event, it will be retained for a certain period and then appropriately disposed of.
  • Please note that no copy of the form will be sent after submission.

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